如果餐飲外賣商家注重性價(jià)比，如蓋澆飯、特色菜商家，主打低價(jià)的套餐飯系列，吸引用戶的關(guān)鍵因素是菜品的價(jià)格。這時(shí)選擇一次性外賣打包盒應(yīng)該以低成本、簡(jiǎn)單、實(shí)用等特性為主，沒(méi)必要盲目模仿其它商家，選擇使用成本偏高的牛皮紙或無(wú)紡布手提盒，成本過(guò)高，便降低了店鋪的實(shí)際利潤(rùn)，但是，也可以不妨考慮使用一些低價(jià)格的包裝產(chǎn)品，包括印刷有店鋪名、店鋪宣傳的不干膠標(biāo)簽、腰封等，這在一定程度上也為店鋪塑造品牌形象助力，合理的控制包裝成本。

If the restaurant take-out merchants pay attention to the cost performance, such as the rice noodles and specialty dishes, and focus on the low-price set meal series, the key factor to attract users is the price of the dishes. At this time, the selection of take-out packaging boxes should be based on the characteristics of low cost, simplicity and practicality. It is not necessary to blindly imitate other businesses. The use of high-cost kraft paper or non-woven portable boxes will reduce the actual profit of the store. However, it is also advisable to consider using some low-price packaging products, including self-adhesive labels printed with the store name and store publicity, waist seals, etc, To a certain extent, it also helps the store to shape its brand image and reasonably control the packaging cost.

如果餐飲外賣商家定位中高端，主要為商務(wù)辦公白領(lǐng)提供工作餐，主打中端的商務(wù)工作餐，那可以考慮注重提升外賣打包盒，點(diǎn)外賣的辦公人士多是年輕人，吸引人的外賣打包盒造型、文案等，能引起用戶的關(guān)注且能得到廣泛傳播，對(duì)店鋪的品牌形象和復(fù)購(gòu)率以及推廣傳播都有強(qiáng)烈的正面影響。

If the catering takeout business is positioned at the middle and high end, mainly providing working meals for business office white-collar workers and focusing on the middle end of business working meals, it can be considered to focus on improving the takeout box. The office workers who order takeout are mostly young people. The attractive takeout box shape, copy, etc., can attract the attention of users and can be widely disseminated, and has a strong positive impact on the brand image and repurchase rate of the store as well as the promotion and dissemination.

如果餐飲外賣商家屬于超高客單價(jià)的品類，比如火鍋、燒烤、肉蟹煲等，這些菜品的價(jià)格動(dòng)輒都要將近百元，客單價(jià)較高，利潤(rùn)也比較可觀，這時(shí)候，如果商家能把把包裝成本提高，提升外賣打包盒的檔次，就能大的提高用戶體驗(yàn)和高消費(fèi)的滿足感。

If the catering takeout business belongs to the category of ultra-high customer price, such as hot pot, barbecue, meat crab pot, etc., the price of these dishes is always close to 100 yuan, the customer price is high, and the profit is considerable. At this time, if the business can raise the packaging cost and improve the quality of takeout box, it can greatly improve the user experience and the satisfaction of high consumption.

燒烤關(guān)心的是食物的保溫性和包裝完整性。烤串的口味受溫度影響特別大，一旦燒烤涼了，那樣顧客很容易給差評(píng)。其次是串的簽子長(zhǎng)，常規(guī)的餐盒很難滿足包裝的完整性。這就需要專門定制長(zhǎng)的錫紙包裝盒。

Barbecue is concerned with the heat preservation and packaging integrity of food. The taste of kebabs is particularly affected by temperature. Once the barbecue is cold, it is easy for customers to give bad comments. The second is the length of the string. Conventional lunch boxes are difficult to meet the integrity of the package. This requires customized long tinfoil box.

另外這類外賣打包盒要適當(dāng)考量其聚餐的屬性，重點(diǎn)在提升品牌形象、堂食引流、提高客戶體驗(yàn)這三方面。打包盒或者包裝紙箱、紙盒需要選擇與大容量餐盒相匹配的高檔紙盒，如果餐盒不能平放進(jìn)去就尷尬了。如果店內(nèi)有紙質(zhì)的簡(jiǎn)易菜單也可以隨餐放送，可以起到一定的引流到店作用。相反，低成本、價(jià)位不匹配的包裝會(huì)使消費(fèi)者覺(jué)得不值這個(gè)價(jià)，降低消費(fèi)體驗(yàn)感，終損失消費(fèi)用戶。

In addition, this kind of take-out packaging box should take into account the attributes of its dinner party, focusing on improving the brand image, catering drainage and customer experience. Packaging boxes or packaging cartons, cartons need to choose high-grade cartons that match the large-capacity lunch boxes. If the lunch boxes cannot be placed flat, it will be embarrassing. If there is a simple paper menu in the store, it can also be delivered with the meal, which can play a certain role in guiding the store. On the contrary, low-cost and price mismatched packaging will make consumers feel unworthy of the price, reduce the sense of consumer experience, and eventually lose consumer users.

以上就是關(guān)于外賣打包盒的使用特性由商家定位決定問(wèn)題的相關(guān)內(nèi)容點(diǎn)，您有什么疑惑或者需求，隨時(shí)來(lái)咨詢我們http://mingmingda.com！

The above is the relevant content of the problem that the use characteristics of the take-out packaging box are determined by the positioning of the business. If you have any doubts or needs, please feel free to consult us http://mingmingda.com ！