外賣(mài)打包袋怎么選?這對(duì)于很多餐飲外賣(mài)商家來(lái)說(shuō)，都是個(gè)值得重視的問(wèn)題。我們通過(guò)調(diào)研走訪市場(chǎng)上很多餐飲商家，總結(jié)了餐飲商家選擇外賣(mài)包裝時(shí)可以主要關(guān)注三個(gè)方面：

How to choose a takeout bag? This is a problem worthy of attention for many catering takeout businesses. We visited many catering businesses in the market through research and summarized that catering businesses can mainly focus on three aspects when choosing takeout packaging:

一，包裝的實(shí)用功能。

1、 Practical functions of packaging.

外賣(mài)包裝是用來(lái)盛裝食物的，那就要盡大的可能保證食物的口味和堂食體驗(yàn)一樣，商家所選擇的包裝的保溫、透氣、防撒漏、密封性等性能如何，另外，高溫?zé)嵊徒佑|劣質(zhì)塑料產(chǎn)生對(duì)人體有害物質(zhì)，商家選擇的包裝是否安全、環(huán)保等，這些才是商家選擇外賣(mài)包裝的要考慮的條件。只有從用戶角度考慮，保證菜品的質(zhì)量，提升就餐體驗(yàn)，才能讓用戶滿意、放心、才能增加回頭客，提升復(fù)購(gòu)率。

The takeout packaging is used to contain food, so we should try our best to ensure that the taste of the food is the same as that of the dining experience. How about the thermal insulation, breathability, leakage prevention, sealing and other properties of the packaging chosen by the merchants? In addition, the high temperature hot oil will produce harmful substances to human health when contacting low-quality plastics, and whether the packaging chosen by the merchants is safe and environmentally friendly. These are the conditions that the merchants should consider when choosing the takeout packaging. Only from the perspective of users, ensure the quality of dishes and improve the dining experience, can users be satisfied and reassured, increase repeat customers and improve the repurchase rate.

二，包裝成本。

2、 Packaging costs.

這一方面無(wú)疑是商家關(guān)心的因素，很多餐飲品牌連鎖都會(huì)有一套嚴(yán)格的成本預(yù)算體系，基本上控制在平均客單價(jià)5%以內(nèi)，若高于這個(gè)范圍就會(huì)增加外賣(mài)的成本負(fù)擔(dān)，商家的毛利潤(rùn)會(huì)受到很大影響。商家根據(jù)成本預(yù)算來(lái)盡可能提升用戶體驗(yàn)感，外賣(mài)包裝既不能一昧追求高檔或者簡(jiǎn)單包裝過(guò)分控制成本，包裝投入成本要“量體裁衣”，就是說(shuō)包裝的成本要和菜品的客單價(jià)相匹配。

This is undoubtedly a factor that businesses are concerned about. Many catering brand chains will have a strict cost budget system, which is basically controlled within 5% of the average customer price. If it is higher than this range, it will increase the cost burden of takeout, and the gross profit of businesses will be greatly affected. Businesses should try to improve the user experience as much as possible according to the cost budget. The takeout packaging should not blindly pursue high-end or simply control the cost. The packaging input cost should be "tailored", which means that the packaging cost should match the customer price of the dishes.

三，外賣(mài)包裝的顏值。

3、 The beauty of takeout packaging.

合理的色彩搭配、時(shí)尚的包裝風(fēng)格、吸引人的外賣(mài)包裝造型、個(gè)性化的文案等，這些因素對(duì)提升消費(fèi)者體驗(yàn)有著大的作用。鹿小印工廠目前經(jīng)常定做的的外賣(mài)包裝的產(chǎn)品種類主要有以下幾種：

Reasonable color matching, fashionable packaging style, attractive takeout packaging modeling, personalized copywriting, etc., these factors play a great role in improving the consumer experience. At present, Luxiaoyin Factory often orders the following types of products for takeout packaging:

餐飲外賣(mài)商家可以對(duì)市場(chǎng)上的外賣(mài)包裝有一個(gè)整體的認(rèn)識(shí)，這樣就可以根據(jù)客單價(jià)、菜品類型、店鋪定位、各類包裝材質(zhì)的特點(diǎn)以及價(jià)位，來(lái)選擇適合自己店鋪的包裝。更多相關(guān)內(nèi)容就來(lái)我們網(wǎng)站http://mingmingda.com咨詢吧！

Food and beverage takeout merchants can have an overall understanding of the takeout packaging in the market, so that they can choose the packaging suitable for their own stores according to the customer unit price, food type, store positioning, characteristics of various packaging materials and price. More relevant content will come to our website http://mingmingda.com Consult!